Building Brand Identity with The Meat Shed
At the end of June 2022, I began the process of establishing client relations with a local business in Pittsburg, Kansas, The Meat Shed. One of the co-owners, Matt DeMoss, agreed to let his establishment be a client for a graduate project. After initial meetings. The Meat Shed was seeking to expand their brand identity to potential stakeholders of the Pittsburg community and the surrounding areas. This idea from the client sparked my interest to create a strategic plan to assist in increasing awareness and engagement between stakeholders and the client. In this strategic plan I outline strategies, tactics, and research methods for The Meat Shed to use in their business marketing strategy. Intertwined in the strategic plan is a theoretical framework, Social Marking Theory and Networking Theory, I use as a guide to create deliverables and conduct analysis about The Meat Shed organization and its stakeholders.