An elementary course designed to give the student an understanding of the requirements for effective speaking and listening and an opportunity to increase skills in each.

Today's digital advertisers require many skills to be successful: design, audience targeting, optimization, analysis, and more. Organic content channels are flooded and not reaching as many people as before, so paid advertising is an effective way to get your content to the top of people's feeds (and their minds). In this certification course, you'll learn everything you need to create a customer-centric advertising strategy, including journey-based advertising, bidding and targeting strategies, paid search, social media advertising, programmatic, reporting, and more.

Introduction to the fundamental theories, concepts, and applications of strategic communication to meet a variety of organizational goals useful for promoting products, ideas, and people. Explorations into strategic communication firms, careers, and opportunities for specialization are covered.

A general expansion print, electronic cinema, public relations, advertising, event planning, and other forms of mass communication in the form of a communication activity.

An in-depth look at the characteristics of persuasive messaging, message sources, and audiences; interpersonal influence, influence in groups and across media channels.

Study, analysis and practice in writing press releases, features, advertising copy, and publicity material for distribution through traditional and new media channels.

The study of communication in organizations, focusing on a number of organizational processes that include conflict management, decision-making, leadership, organizational culture, and work-life balance.